Employer: Dynexa Corporation
Job Title: Business Development Manager
Reporting Relations: reports to General Manager
Works closely with Sales team
Summary:
Drive revenue growth by generating 25% more leads and win 10 new corporate accounts.
Job Description:
Perform tasks such as but not limited to
- Research IT training market in Canada & US.
- Study competition and update BU Manager quarterly.
- Assist GM in strategic marketing initiatives.
- Identify growth areas, niches to focus resources.
- Ownership of website and its regular update
- Follow and selectively adopt Microsoft’s marketing recommendations.
- Analyze plan vs performance and take quick corrective steps to fill gaps.
- Select promotional channels and use them effectively.
- Plan, design and run advertising campaigns, take ownership for $ spent.
- Prepare marketing budget and get approved from BU Manager.
- Identify new products, services to introduce and current ones to retire.
- Watch for new RFPs and selectively respond through on time quotes.
- Develop promotional materials, events.
- Research upcoming industry events, trade shows, seminars to participate.
- Prepare and maintain well organized data base of current and prospective customers contacts.
- Organize all marketing documentation and control authorized access to it.
Desired Skills:
- Ability to employ discretion
- Excellent written and verbal communication
- Good analytical & research skill
- Good time management
- Result oriented
- Creative and conceptual thinker
- Relationship building and maintaining
Education:
- A university degree or community college diploma in marketing
- Certification Desired – CBAP – IIBA Certified Business Analyst Professional
Experience:
- Three to five years relevant experience in targets driven performance.
This job description is not intended to be an exhaustive list of all duties and responsibilities of the position. Employees are held accountable for all duties of the job. Job duties and allocated time for any function are subject to change as per business need.
All employees have an obligation to:
- Inquire, understand corporate strategy, goals.
- Set annual SMART goals and beat them.
- Actively contribute in continuous improvement & cross functional projects.
- Ensure back up for vacation and cross train.
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